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Cem Sumengen

Senior Product Leader | Digital Product Strategy
cemsumengen@gmail.com | LinkedIn | Istanbul, Turkey

Summary

Customer-focused Global Product Manager with experience in SaaS, consumer electronics, and technology across Europe, the Middle East, and international markets. Proven track record of launching IoT, AI, and digital products at scale, leading cross-cultural teams, and driving measurable business growth. Skilled in product strategy, GTM execution, global partnerships, and innovation management, shaping roadmaps for millions of users worldwide. Passionate about leveraging AI, data, and user-centric design to deliver impactful, customer-driven solutions.

Skills

Experience

Head Of Product - IoT Data AI
Beko Corporate
12/2021 – 01/2025 | Istanbul, Turkey
  • Owned the product vision, strategy, and global roadmap for Beko's IoT portfolio, including HomeWhiz smart home app with 2M+ registered users
  • Launched a global IoT data platform enabling real-time behavioral analytics
  • Boosted HomeWhiz app rating from 1.4 to 4.3 in App Store and Google Play through UX improvements leveraging data driven insights
  • Integrated IoT data into development, CRM, and monetization workflows
  • Launched AI-driven features (AI Assistant, AI Cooking, Personalization) to embed AI into user experiences and increase daily active usage
  • Led global expansion of HomeWhiz App across 74 countries 20 languages
  • Managed a team of 3 direct reports and led cross-functional teams toward strategic priorities to ensure success from ideation through launch
  • Established strategic partnerships to enrich IoT ecosystem with 3rd parties including Amazon, P&G and Home Connectivity Alliance
  • Introduced new recurring revenue business models via partnership with e-commerce platforms and energy companies
Senior Product Manager TV
Beko Corporate
01/2016 – 12/2021 | Istanbul, Turkey
  • Led product lifecycle strategy across EMEA for TVs and B2B displays, leveraging market insights
  • Built Smart TV Remote mobile app with 10M+ downloads
  • Partnered with engineering to prioritize backlogs and deliver on product roadmaps
  • Drove the successful launch of Android TV in partnership with Google
  • Optimized product positioning and profitability by developing market-oriented pricing strategies across EMENA region
  • Launched new Digital Signage CMS as SaaS model
  • Revisited Hospitality and Public Display strategies achieving significant regional growth by expanding product and service offerings
  • Led the launch of World's first Amazon Fire TV Edition OLED TV
  • Established a recurring revenue model for the first time based on TV ACR data
  • Led new market entry studies for the UK, Pakistan, Switzerland, Tunisia
  • Enabled entry to new markets in Middle East & Africa region by the launch of new outsourced TV projects
Board Director and Marketing Chair
Home Connectivity Alliance
11/2021 – 08/2024 | Remote
  • Represented Beko within a global alliance of leading OEMs including Samsung, LG, GE Appliances, Haier, Electrolux, and Vestel
  • Advocated for interoperability and open standards for cloud-based connected devices
  • Led strategic marketing and technical alignment across diverse partner ecosystems
Software Engineer
Beko Corporate
09/2013 – 01/2016 | Istanbul, Turkey
  • Developed and deployed connected TV features, contributing to new product innovations in the TV category
  • Coordinated the FALCON Project, part of the EU Horizon 2020 initiative, focused on customer-driven optimization of product-service design
  • Patents: WO2016155792A1, WO2019120659A1, WO2019129426A1, WO2016155793A1
Research Assistant
Bogazici University
09/2011 – 09/2013 | Istanbul, Turkey
  • Conducted interdisciplinary research on human-computer interaction, machine learning, and software engineering
  • Published papers in international journals and conferences
  • Technologies: Python, Java, SQL, HTML/CSS, MATLAB

Education

Master, Electronics Engineering
Bogazici University – Turkey
2001 – 2014 | GPA: 3.9/4.0
Bachelor, Industrial Engineering
Istanbul Technical University – Turkey
2008 – 2011 | GPA: 3.6/4.0
Bachelor, Electronics Engineering
Istanbul Technical University – Turkey
2006 – 2010 | GPA: 3.6/4.0

Languages