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Cem Sumengen

Senior Product Leader | Digital Product Strategy
cem@sumengen.net | LinkedIn | Istanbul, Turkey

Summary

Strategic global Product Manager with 12+ years of experience driving the strategy and execution of global SaaS, IoT, and digital platforms. Proven track record of launching digital products at scale, from concept to global rollout, driving revenue growth and engagement. Skilled in leading high-performing cross-cultural teams, fostering collaboration and operational excellence. Recognized for shaping product strategy, driving AI adoption, forging global partnerships, and executing GTM plans that transform product vision into market-leading solutions.

Skills

Experience

Head Of Product - IoT Data AI
Beko Corporate
12/2021 – Present | Istanbul, Turkey
Beko is Europe’s #1 home appliance company (Beko, Grundig, Whirlpool, Hitachi)
  • Owned end-to-end vision, strategy, and global roadmap for IoT platform and HomeWhiz smart home app (2M+ users, 74 countries).
  • Built and scaled revenue streams, including subscriptions for products, services, and consumables. Integrated payment solutions creating a SaaS-like model.
  • Redesigned UX, raising app ratings to 4.5+ and driving 3x growth in daily active users through funnel optimization, A/B testing, data-driven feature prioritization.
  • Launched a global IoT data platform, enabling real-time behavioral analytics.
  • Pioneered AI/ML features (AI Product Assistant, AI Cooking, personalization engine), to automate and enhance user journeys.
  • Established strategic global partnerships with tech/e-commerce companies to expand ecosystem offerings.
  • Led a team of 4 PMs and cross-functional squads.
Board Director and Marketing Chair
Home Connectivity Alliance
11/2021 – 08/2024 | Remote
  • Represented Beko within a global alliance of leading OEMs including Samsung, LG, GE Appliances, Haier, Electrolux, and Vestel.
  • Advocated for interoperability and open standards for connected devices.
  • Led strategic marketing and technical alignment across diverse partner ecosystems.
Senior Product Manager TV
Beko Corporate
01/2016 – 12/2021 | Istanbul, Turkey
  • Led global product lifecycle strategy for TVs and B2B displays.
  • Built Smart TV Remote mobile app with 10M+ downloads.
  • Led the global TV e-commerce initiatives, ran A/B tests to optimize key metrics and increase conversion rates.
  • Delivered Digital Signage CMS as a SaaS model from concept to launch.
  • Partnered with engineering to prioritize backlogs and deliver on product roadmaps.
  • Forged strategic partnerships and launched Android TV and the World’s first Amazon Fire TV Edition OLED TV.
  • Optimized profitability by developing market-oriented pricing strategies.
  • Recurring revenue models via TV data monetization and content partnerships.
  • Led new market entries across the EMEA region, expanding global footprint.
Software Engineer
Beko Corporate
09/2013 – 01/2016 | Istanbul, Turkey
  • Developed and deployed connected TV features, driving new product innovations.
  • Coordinated FALCON EU Horizon 2020 Project, focusing on customer-driven optimization of product-service design.
  • Technologies used: C++, Java, HTML, CSS, JavaScript, React, REST APIs.
  • Patents: WO2016155792A1, WO2019120659A1, WO2019129426A1, WO2016155793A1
Research Assistant
Bogazici University
09/2011 – 09/2013 | Istanbul, Turkey
  • Conducted interdisciplinary research on human-computer interaction, machine learning, and software engineering
  • Published papers in international journals and conferences
  • Technologies: Python, Java, SQL, HTML/CSS, MATLAB

Education

Master, Electronics Engineering
Bogazici University – Turkey
2001 – 2014 | GPA: 3.9/4.0
Bachelor, Industrial Engineering
Istanbul Technical University – Turkey
2008 – 2011 | GPA: 3.6/4.0
Bachelor, Electronics Engineering
Istanbul Technical University – Turkey
2006 – 2010 | GPA: 3.6/4.0

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